Happiness As An Engagement Tool

Hi Ya'll,

It's been a while, I  know. We've been working hard on releasing WOOPAAH's first online course, The Science of Happiness: Hacks & Skills to Flourish. You most likely have received an e-mail from me about it already. If not, make sure you sign up to get updates regularly.  I promise I'll be back in my writing and video groove soon enough.

In the meanwhile, check out this stimulating talk with my friend Gabe Zicherman. Gabe is the leading advocate of a movement called, gamification. Gamification is all about understanding and applying game mechanics to engage, connect, and develop loyalty.

In this fun chat we explore the topic of happiness and why it's important. Is it just an American thing? Does it impact performance? And are you always supposed to be happy?

Happiness As An Engagement Tool

More about the awesome Gabe.

GABE ZICHERMANN is the chair of GSummit where top gamification experts across industries gather to share knowledge and insight about customer & employee engagement and loyalty. He is also an author, highly rated public speaker and entrepreneur whose next book, The Gamification Revolution (McGraw Hill, 2013) looks at how leaders are leveraging gamification strategy to crush the competition. His previous books, Gamification by Design (2011) and Game-Based Marketing (2010) have helped define the industry’s standards and frameworks, and continue to be key reference materials today. Gabe resides in New York City, where he is co-director of startup accelerator The Founder Institute, and a board member of StartOut.org.